Booth size depends upon your show budget, the product selection that you want to bring to the show, desired objectives, the available show space, and your number of staff. Keep in mind that the size of your booth will have a direct bearing on your final results at the home show. For example, if your major objective at a show is to generate new leads, the amount of actual leads you can generate will be affected by a limited space.
|Ample space for shoppers and sales staff.|
|An over crowded booth can actually hinder your sales.|
Perhaps the size and number of your products, your demonstration requirements, and/or your selling process has already dictated your booth size. Regardless, it is a good idea to mark off the space you are considering on the floor (in your warehouse, showroom, or living room) and try to actually fit your products, equipment, tables, chairs, etc., into this space. This procedure will act as a "dress rehearsal" for the show and will allow you the opportunity to visualize any potential problems with your display before you get on-site. You may realize that you need to reserve more space and that you can not possibly fit everything you planned in this display area. Needless to say, this is the best time to find out and make any adjustments.
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