- Determine the sales process - a team selling approach is best.
- Share the content of your pre-show promotions so your team can reference them and react to booth visitors in a positive and knowledgeable manner.
- Explain how the overall success of the show will be measured.
Hold daily morale-building and debriefing sessions where staff members can talk about accomplishments and concerns. Consider recognizing the most valuable team player of the day – someone who went above and beyond. Offer individualized positive feedback so staff members know you appreciate their efforts. A simple “thank you” goes a long way.
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