Friday, January 17, 2014

Marketing & Promotion: Opportunities Before the Show



The most effective marketing plan is one that is customized based on business objectives. Below are just a few of the marketing opportunities available to our exhibitors, sponsors, and partners. Our goal is to work with all taking part to ensure they have a successful show. 

Work with us to promote your participation in the show! Here are a few ideas on how you can promote yourself and your involvement:

In Store Coupon Distribution –
Promote your participation in the show and offer your customers a discount to attend. Just let us know how many coupons you need and we will send them out to you.

Internet Promotion –
Drive people to your web site and encourage them to find out more about the show and save on online tickets. We can send you a promotional banner (button) to load onto your website, which will link your customers to our show site and great ticket deals.

Coop Advertising –
Leverage our advertising campaigns with top radio, TV stations, newspapers and on the Internet. Contact us to see how you can share our premier rates for your own advertising prior to the show.  

Email a special offer to your database of potential leads –
book appointments with prospects while at the show by offering them discounted tickets.


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Let us help promote you online!

Media Promotions and Contests / Online Lead Generation –
With the donation of a product or service you can potentially take advantage of thousands of free dollars in TV, radio and newspaper advertising space.  Host the contest on our website and we will promote it in email campaigns, social media, and in show materials – A great opportunity to collect relevant data and email subscribers.

Email Campaigns –
Place an advertisement in one of the pre-show email campaigns. Reach our database of home and garden enthusiasts and capture the number of click throughs to your website.

Web Banners –
With Marketplace Events produced home show websites receiving between 25k and 200k unique visitors per year depending on the market, it only makes sense to advertise on our websites. Not only are the number of visits increasing year over year, visitors searching the website are within the specific “home and garden” demographic.

Social Media –
Sponsor a blog post on HomeandGardenBlog.com, now running for almost two years our blog received over 60k unique visitors in 2013. It is a great way to get word out about your products and services.

Public Relations – If you have a new product or an interesting story to tell we can help get your message out to the media.  Just submit a “New Product” request form – found on all home show websites under “Confirmed Exhibitors”

For more information on available marketing opportunities please contact your exhibit sales consultant.

Marketplace Events
US Shows  |  Canadian Shows

Visit HomeandGardenBlog.com for tips and trends!
Facebook.com/HomeandGardenEvents
Twitter.com/HomeShows

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