Friday, January 24, 2014

Marketing & Promotion: Opportunities During the Show

After you have enjoyed the rewards from the pre-show exposure, it's time to maximize your participation while at the home show.  There are numerous ways to create brand awareness on the show floor, from large sponsorship partnerships to smaller visual ways which help bring traffic to your booth.

Here are just a few of the possibilities while at the show!

Contests on the show floor – With the donation of a product or service you can take advantage of thousands of free dollars in TV, radio and newspaper advertising space.

Product Placement on the Show Floor & New Products Showcase – Increase awareness on the show floor with product placement in our features, on our stage and other in prime locations at the show.

Press Release - Alert your local media and show management about any new products or services that will be on display in your booth which may be newsworthy.

Social Media - Promote your company LIVE from the show floor. There are plenty of opportunities for photos and loads of content for you to share via your Facebook, Twitter, Instagram and Pinterest accounts! Remember to also follow the show via social media, and use the show hashtag - we love to connect with exhibitors and sponsors.

Sponsorship - Become a sponsor of a special show event and increase your on-site exposure.  We're always interested in new ideas... Investigate the availability of any of the following:

  • Bags
  • Balloons
  • Ceiling Banners
  • Aisle Banners / You are hear boards
  • Pillar Wraps
  • Floor Signage
  • Product Sampling
  • Stage Sponsorship
  • Celebrity Sponsorship
For more information on marketing opportunities please contact show management, or check the home show website under the tab "For Confirmed Exhibitors" then "Marketing Kit" to confirm what is available.

Marketplace Events
US Shows | Canadian Shows

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