Friday, January 10, 2014

Before the Show: Learn the Marketing Opportunities (EARLY!)

Marketplace Events continues to lead the home and garden event industry with innovative marketing initiatives and strategies that drive attendance and add value to your participation in our shows.  These strategies have been developed with exhibitor participation in mind!

Marketing and sponsorship opportunities are available leading up to the show as well as throughout the year.  By attending one of our exhibitor seminars, keeping in touch with show management and visiting the show website often, you can take advantage of all the newest marketing initiatives. Opportunities may be found on most home show websites, by clicking on "Marketing Kit" under the heading of "For Confirmed Exhibitors" or by calling your sales representative. Pricing varies by show based on factors such as show size, number of attendees, website traffic, and the type of opportunity you are interested in.

We have also seen impressive results focusing on digital marketing. Everything from websites, banner ads, email marketing, detailed exhibitor listings, blogging, to social media - we do it all.  Our email database continues to grow year after year and we love to share our success with exhibitors.  The email newsletters promoting our events receive excellent deliverability and above average open rates. We follow the best practices of top email marketers, and are proud of the content we create for our email campaigns and social media channels. Using detailed analysis of our online activity our digital presence continues to improve and helps us maintain our leading edge within the industry. 

There are many marketing opportunities available; more than we can mention in one blog post! Our marketing team and show managers continually come up with creative ideas to help exhibitors promote their products and services based on every type of budget. Therefore, this lays the foundation for our next weekly series... Marketing & Promotion Ideas.


Marketplace Events
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